SERVICES

From Vision to Execution

The Fashion Foundry is your go-to hub for all marketing resources to grow your brand. All services are customizable, based on your specific needs.

First-time clients will start with a complimentary General Consultation, to gain clarity on what your brand’s vision and goals are. From there, you may select a service.

All services are $40/hr.

Service Details

Brand Development:

Every brand needs to have a unique brand identity. This is the visual and verbal elements that express a brand’s personality and values. It’s how a company is perceived and how customers experience the brand. Key components include the brand name, logo, color palette, imagery and voice/tone. Our Brand Development Service will encompass your company website and social medias, as well as tangible elements like packaging or clothing tags.

Website Copywriting and Editing:

This service encompasses any written verbiage that your brand’s website needs produced or edited. Our Website Copywriting Service includes curating company about page descriptions, product descriptions, refund policies, contracts, etc. This will focus on brand identity/voice, grammatical accuracy, readability, search engine optimization (SEO), etc.

Social Media Curation, Content Creation and Analytics:

Social Media Curation focuses on general brand identity consistency, feed aesthetic and content planning, company bio descriptions, post and story captions, etc. Content creation includes either short-form or long-form videography for event recaps, meet the designer videos, etc., to build out the content on your social media platforms. Lastly, we track engagement analytics to capture key performance indicators (KPIs), in order to identify which types of content bring in the most engagement. This allows us to project realistic goals for brand growth.

Google and Meta Ad Campaigns:

Google Ads is Google’s online advertising platform that allows businesses to create ads that appear on Google search results, across the Google Display Network, on YouTube, and more. These ads can be used to promote products or services, raise awareness, and increase website traffic. Meta Ads are advertisements managed through Meta Platforms Inc, the company behind Facebook, Instagram, Messenger, and WhatsApp. They allow businesses to create and manage ad campaigns across these platforms using Meta Ads Manager. Meta Ads offer various features like precise targeting, diverse ad formats, and detailed performance tracking. This service features our Media Campaign Specialist, who we will work with to discover an ad campaign that works for you. Google and Meta Ad campaigns are priced differently, depending on the scope of the campaign.

Fashion Styling:

Fashion Styling for a designer includes putting together looks with their garments for either a runway show or a photo shoot. Photo shoots usually include 1-3 looks with your garments, then we will source accessories that align with your brand identity. The mood board will be approved by you for creative direction accuracy. Before a styling session, the Stylist will have garments steamed and already allocated to specific models. They will also arrive with a Styling Kit, which includes all necessary materials for styling, such as clothing pins, tape, clips, etc. Runway shows bring in brand awareness and photo shoots are often used for ad campaigns, social media content or website e-commerce product images.

Media Coverage (Articles and Virtual Content):

Media Coverage is either written articles or video-form content. Written articles include press releases (official company announcements), product launches, event recaps, feature articles (reporting/interviewing), etc. These articles can be posted to your company website and/or sent in to media publications and news outlets. These topics can also be created in video-form as well for social media.

Event Planning:

Our Event Planning Service offers event invitation/flier creation, event planning and event production. Events may include runway shows, pop-up events, new collection launches and more.

All services are $40/hr.