SERVICES
From Vision to Execution
The Fashion Foundry is your go-to hub for all marketing resources to grow your brand. All services are customizable, based on your specific needs.
First-time clients will start with a complimentary General Consultation, to gain clarity on what your brand’s vision and goals are. From there, you may select a service.
All services are $40/hr.
Service Details
Brand Development:
Every brand needs to have a unique brand identity. This is the visual and verbal elements that express a brand’s personality and values. It’s how a company is perceived and how customers experience the brand. Key components include the brand name, logo, color palette, imagery and voice/tone. Our Brand Development Service will encompass your company website and social medias, as well as tangible elements like packaging or clothing tags.
Website Development, Copywriting and Editing:
We create websites from scratch through GoDaddy, Squarespace, Wix and WordPress. We can create a simple website or a fully detailed site. If you already have a website and just need it edited, we can do that. This could be writing or editing copy, reorganizing products, upgrading the aesthetic, etc. Our Website Copywriting Service includes curating company about page descriptions, product descriptions, refund policies, contracts, etc. This will focus on brand identity/voice, grammatical accuracy, readability, search engine optimization (SEO), etc.
Social Media Development: Curation, Content Creation, Content Calendars and Analytics:
Social Media Development may include curation, content creation, content calendars or tracking analytics. Social media curation is going through your platforms and making sure all posts align with the brand identity and goals. Content creation is produced with a video camera and can be designer introductions, behing the scenes creating, or anything else to help you build out your platforms. Content calendars are created to help you plan out what to post and when. This can either be general post ideas or we can use the content you already have (or that we create together) and plan it out by month. Lastly, we track engagement analytics to capture key performance indicators (KPIs), in order to identify which types of content bring in the most engagement. This allows us to project realistic goals for brand growth.
Google and Meta Ad Campaigns:
Google Ads is Google’s online advertising platform that allows businesses to create ads that appear on Google search results, across the Google Display Network, on YouTube, and more. These ads can be used to promote products or services, raise awareness, and increase website traffic. Meta Ads are advertisements managed through Meta Platforms Inc, the company behind Facebook, Instagram, Messenger, and WhatsApp. They allow businesses to create and manage ad campaigns across these platforms using Meta Ads Manager. Meta Ads offer various features like precise targeting, diverse ad formats, and detailed performance tracking. This service features our Media Campaign Specialist, who we will work with to discover an ad campaign that works for you. Google and Meta Ad campaigns are priced differently, depending on the scope of the campaign.
Photo Shoot Production:
Photo shoot production is The Fashion Foundry fully handling logistics and creative direction for your shoot. This can be for either a creative/editorial/lifestyle shoot or an e-commerce shoot. We will gather the entire team (models, stylist, hair/makeup artist, photographer, etc.) and find the venue/studio, so all you need to do is just show up with the garments. If you already have a team and venue, but just need help with creative direction or styling, we can assist with this by curating the looks and ensuring the direction matches the client vision.
Media Coverage: Editorial Features and Designer Interviews:
Written articles include press releases (official company announcements), product launches, event recaps, feature articles (reporting/interviewing), etc. These articles can be posted to your company website and/or sent in to media publications and news outlets. We have a partnership with various magazines in which we can publish articles. These topics can also be created in video-form as well for social media. We also feature designers in our articles on Substack.
Event Planning:
Event production includes finding the venue, planning logistics, inviting guests, etc. Event types may include meet the designer events, new collection launches, sip and shop, vendor events, etc.
E-Commerce:
The Fashion Foundry Consulting has a shop page on the website. We feature local independent fashion designers. Designers have the opportunity to sell their products on a secondary platform aside from their own, in order to gain a wider audience. Our audience is fashion-forward individuals involved in the creative scene in Chicago. These are people we have collaborated with before, worked alongside at fashion shows, or met personally at events, who are interested in supporting local small businesses. Pricing to feature garments is as follows: $100 to feature 5 products, or $200 to feature 10 products. 30% of each sale is commissioned to The FFC. No other hidden fees. Products can stay on the site indefinitely. Each designer has a profile page where customers can view their website for more. All designers are featured on our social media pages for brand marketing.
Product Placement:
The FFC has a partnership with FashionBar Chicago, in which we invite designers to feature their garments in-store at the FashionBar storefront, located at The Water Tower Place on Michigan Avenue. This is a high-traffic shopping center, where your brand can rent a rack to sell your product. We also partner with other local Chicago boutiques who are multi-vendor and are looking to feature local designers.
Manufacturing:
Our manufacturing partnership is both for small quantity inventory and large quantity. We partner with FashionBar Chicago for small quantity manufacturing, and with an oversees manufacturer who produces large quantity orders in high quality. Pricing will vary depending on the product type, fabric, detail, and quantity. This is for all products, including shoes and bags.
Fashion Show Production:
The Fashion Foundry produces an annual runway show which is fully our own creative direction, as well as runway shows for clients. This is an opportunity for designers to showcase their garments and reach a wider audience. Fashion show production will be fully directed by The FFC to curate the designer’s vision and bring it to life. This can be a stand alone show or with other designers featured. The FFC will provide the venue, backstage production team, internal team (including models, hair/makeup artists, stylists, media, vendors, sponsors, etc.), and will host model casting calls and rehearsals. The pricing for fashion show production is $1,000 for a solo show or $500 to be a featured designer at a collective show.
